Video opens up a whole new frontier of social engagement – immense storytelling power that allows you to take your message to the next level. At the end of last year, LinkedIn introduced native video for members, and more recently the ability for brands to sponsor video from the Company page.

Every day, we see over a million posts, videos and articles course through the LinkedIn feed, generating tens of millions more shares and likes. The good news is that thanks to the technology we have in our pockets and the ability to publish content direct to social media platforms,